Social Media Marketing Manager

About Plannit

The home services industry is undergoing an unprecedented digital transformation, and we're proud to be leading this evolution.

Our team develops customer relationship tools, smart scheduling solutions, and mobile solutions that help entrepreneurs compete with large corporations while retaining their personal touch. 

At Plannit, we believe that innovation comes from teams that are both stimulated and supported. Our collaborative environment creates unique opportunities to learn from diverse perspectives, be creative, and have a real impact on the company's growth. 

We strive to create a healthy and inclusive work environment.

• Opportunity to significantly impact a growing startup in an exciting space
• Work directly with leadership to shape our marketing strategy
• Flexible work environment focused on outcomes
• Competitive compensation package
• Chance to build and own marketing processes from the ground up

We're looking for someone who thrives in a fast-paced environment, is comfortable wearing multiple hats, and is excited about building something meaningful. 

The Role

Our customers are highly active on Facebook and Meta platforms, yet today our organic social presence is underutilized. We rely heavily on paid ads, which are execution-heavy and demand more creative assets than we can sustainably produce.

We believe organic social — done well — can become a core growth and brand channel, helping us differentiate from well-funded competitors, build trust, and create a real community around Plannit.

To make that happen, we’re hiring a Social Media & Community Manager to own our organic social strategy and execution end-to-end.

The objective of this role is to build a strong, consistent, and differentiated organic social presence, starting with Facebook and expanding from there.

You will be responsible for:

• Defining how Plannit shows up on social
• Creating and executing a sustainable content strategy
• Engaging with our audience and growing an active community
• Analyzing what works (and what doesn’t) — and iterating quickly

This is a hands-on, owner role. You won’t just execute a calendar created by someone else — you’ll build it, run it, and improve it.

What You’ll Do

Social Strategy & Positioning

• Develop Plannit’s organic social media strategy, with a strong focus on Facebook / Meta
• Analyze competitors and identify content gaps and differentiation opportunities
• Define content pillars that balance:
  • Education
  • Product value
  • Industry insights
  • Relatable, human content for home service professionals
• Translate business and product priorities into engaging social narratives

Content Planning & Execution

• Own and maintain a consistent social content calendar
• Come up with creative, repeatable content formats that don’t require heavy production every month
• Write clear, compelling copy in English and French
• Repurpose existing assets (blogs, product updates, customer insights) into social-friendly content
• Collaborate with internal teams when visuals or ideas are needed — but operate independently day to day

Community Management & Engagement

• Actively engage with followers: comments, messages, reactions, and conversations
• Foster a sense of community and trust, not just broadcasting content
• Understand how to “show up” authentically on social for SMB operators
• Monitor feedback and surface insights back to marketing, sales, and product

Performance & Optimization

• Track organic performance across key metrics (reach, engagement, follower growth, content performance)
• Identify what resonates with our ICP and double down on it
• Make data-informed recommendations to improve content and cadence
• Align organic insights with paid efforts over time (without owning paid ads)

What We’re Looking For

• 3–5 years of experience managing organic social media for a brand or product
• Strong understanding of Facebook / Meta as a primary channel
• Excellent written communication skills
• Bilingual (English & French) — written fluency required
• Experience analyzing competitors and adapting strategy accordingly
• Comfortable owning both strategy and execution

• Experience in B2B SaaS or SMB-focused products
• Experience building or managing online communities
• Familiarity with social analytics and content testing
• Experience working alongside paid media teams or agencies

How You Work

This role is a great fit if you:

• Are both creative and structured
• Enjoy owning a channel end-to-end
• Like testing ideas and learning from real audience feedback
• Understand that great social content doesn’t need to be overproduced
• Care about engagement and relevance more than vanity metrics
• Are comfortable being the voice of a brand online

Why This Role Matters

• You’ll own a channel that is currently underleveraged
• You’ll shape how our audience perceives and interacts with Plannit
• You’ll have real autonomy and visible impact

Compensation & Growth

We’re looking for someone experienced enough to own the role, but still hands-on and excited to build.

This role offers:

• Competitive compensation aligned with experience
• Opportunity to grow into a senior brand, content, or community role
• A key seat in shaping Plannit’s long-term growth strategy

Interested?

If you’re excited about building an organic social presence that actually matters — we’d love to hear from you.